integrated communications

Training

An active PR policy creates press contacts such as interviews. An interview does not necessarily mean that the journalist will actually write an article, let alone that he or she will write precisely what your spokesperson said. Whizpr provides media and messaging training courses in which we teach spokespersons how to carry out an interview with a journalist that is relevant to him or her. Whizpr gives various training courses to long-term clients as well as organisations wanting to take control over their own PR and/or social media policy.

MEDIA TRAINING

This training course is intended for organisations that already have PR experience and regularly receive interview requests or expect to be receiving these soon. During a half-day course, your spokespersons will be trained in how they must talk to the media and in what way they can best prepare for interviews. In this regard, a distinction is made between the various types of media: written press, radio, television, bloggers, etc.

PR TRAINING

This half-day training course is intended for people who want to launch some PR, but who do not regularly have news that can be shared with the media.
This training course teaches you how to take control of PR yourself. Below is a sample of the subjects covered:

What PR tools are available and how can I use these?
What messages does my company want to make?
What can PR provide?
What do we need in-house to set this up?

MESSAGING TRAINING

This training course is intended for organisations that are planning to launch their PR or those who already have PR experience.
You learn how you can make messages that are appropriate for the press. After all, journalists have other interests in mind than yours. The messaging training course will teach you how you can apply the principles for your organisation and your type of news that are necessary for getting your message to link up with a journalist’s area of interest.

BLOG TRAINING

The blog training course provides support for organisations that want to maintain blogs as a part of their PR strategy. You learn, as an aspiring or experienced blogger, how to effectively put your information into words in a blog post, making it accessible to the readers, contributing to SEO (Search Engine Optimisation) and authority. This knowledge will allow you to happily share your worthwhile knowledge for a long time to come.

SOCIAL MEDIA TRAINING

This training course is an extension of the PR training course, but specifically covers how your organisation can utilise social media to communicate directly with customers and prospects. The following subjects, among others, will be covered during the half-day training course:

Who are your target groups and what social media do they use?
What objectives do you want to achieve through the use of social media?
What role can social media play as a customer contact channel?

SOCIAL MEDIA WORKSHOPS

The workshops are intended for organisations that see social media channels as an integral part of their PR strategy.
We show you how to make your way around Facebook, Twitter, LinkedIn or Google+ during practical, hands-on workshops. You will learn what possibilities the medium offers for your organisation, which social rules are applicable and how you can begin a dialogue.